题目内容
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[单选题]
BecausetheInternet（71）computersallovertheworld，anybusinessthatengagesinelectroniccommerceinstantlybecomesaninternationalbusiness.Oneofthekeyissuesthatanycompanyfaceswhenitconductsinternationalcommerceistrust.Itisimportantforallbusinessestoestablish（72）relationshipswiththeircustomers.Companieswithestablishedreputationsinthephysicalworldoftencreatetrustbyensuringthatcustomersknowwhotheyare.Thesebusinessescanrelyontheir（73）brandnamestocreatetrustontheWeb.Newcompanicsthatwanttoestablishonlinebusinessesfaceamorediffcult（74）_becauseakindofanonymity(匿名)existsforcompaniestryingtoestablishaWebpresence.BecauseWebsitevisitorswillnotbecomecustomersunlesstheytrustthecompanybehindthesite，aplanforestablishing（75）isessential.Customers'inherentlackoftrustin“strangers"onth
A.establishes
B.includes
C.engages
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